Hershey-Inspired Lunar New Year Activities
Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year when the first new moon arrives. This year, Lunar New Year, or Spring Festival, occurs on January 29, 2025, and welcomes the Year of the Snake. Explore new and traditional ways to celebrate good fortune with your family and friends.
Wish your loved ones a year of good fortune by gifting them a customized treat that features festive Lunar New Year designs and colors.
Light up the winter night with handmade paper lanterns, perfect for decorating during Lunar New Year's Lantern Festival.
Lunar New Year Traditions
Hershey employee James Lee reflects on his childhood Lunar New Year (Seollal) celebrations as a chance to connect to his identity as a Korean American. It’s a reminder that traditions aren’t just customs, they are stories passed down through generations.
Lunar New Year Celebrations at HERSHEY'S CHOCOLATE WORLD
Each year, HERSHEY’S CHOCOLATE WORLD Attraction hosts vibrant family activities to welcome the Chinese New Year. Check out the fun from past celebrations and join us this year on January 25 & 26!
Celebrate the Year of the Dragon at HERSHEY'S CHOCOLATE WORLD Attraction featuring a parade, activities, photo ops, limited-edition treats and more!
